JP 3-0, page 68

Chapter III III-16 JP 3-0 elements, in conjunction with specific tasks in the plan or order, help guide and regulate joint force actions when communicating and interacting with the local populace, interorganizational partners, and the media, and they support other relevant objectives. (a) The Narrative. This is the overarching expression of the context, reason, and desired results associated with the CCDR’s communications strategy or a specific joint operation. The narrative enables understanding for external stakeholders whose perceptions, attitudes, beliefs, and behaviors are relevant to the operation. (b) Themes. The communications strategy typically contains two or more themes, which are distinct, unifying ideas or intentions that support the narrative and are designed for broad application to achieve specific objectives. A subordinate JFC’s communications strategy themes normally nest under the GCC’s communications strategy themes and support the overarching narrative. (c) Messages. These are narrowly focused communications that support a specific theme. They are typically directed at a specific audience to create a specific effect. For additional guidance on PA and IO support to SC and communications strategy, refer to JP 3-61, Public Affairs, and JP 3-13, Information Operations. Also see JP 5-0, Joint Operation Planning, for information on SC-related planning. Figure III-3. Risk Management Process Risk Management Process Identify Hazards Supervise and Evaluate Implement Controls Assess Hazards Develop Controls